Insights
Plain-talk notes on delivery, owning your customers, and growing a restaurant — no jargon.
Why I think Ukraine's restaurant market is underrated
My own data breakdown showed a market under pressure. My honest take is different: Ukraine's restaurant market...
10 September 2026
August content calendar for sushi bars: 17 occasions with ready push and SMS copy
A ready August content plan for sushi bars: 17 dates, a promo mechanic for each, plus push and SMS copy. Downl...
28 July 2026
August content calendar for pizzerias: 17 occasions with ready push and SMS copy
A ready August content plan for pizzerias: 17 dates, a promo mechanic for each, plus push and SMS copy. Downlo...
28 July 2026
Why marketplaces quietly eat your margin
The real economics of working with Glovo, Bolt and Wolt — and what the “free” connection actually costs you.
02 June 2026
Your own delivery channel: where to start
A practical first step for restaurants who want to stop renting their customers from marketplaces.
18 May 2026
Automate rituals, not relationships
How to use AI in B2B sales without sounding like a robot — the system that tripled our warm-lead conversion.
29 April 2026
Tell me about your restaurant.
No pitch, no jargon. I’ll look at your numbers honestly and tell you whether your own delivery makes sense for you — and if it doesn’t, I’ll say so. Just two people who care about food and about building something that lasts.
I’m always open to talk about how to grow together — whether you’re a new partner or already work with me. In fact, I talk even more with existing partners, and I never leave them on their own.