I build delivery technology
restaurants actually own.
I’m Yehor Herasymchuk, Founder & CEO of Dots Platform. For over a decade I’ve been building food delivery in Ukraine — first as a marketplace, now as a focused platform that helps restaurant owners run a profitable delivery channel of their own.
Dots Platform
Founder & CEO
A decade of building delivery — as a real business, not a venture bet.
Back in 2014, together with my co-founder Yaroslav Tsyhanenko, I started building Mister.am — the first food delivery service in Ukraine with its own couriers and call center. We launched in February 2015 in Chernihiv and grew it, city by city, into a marketplace that today works in 20 cities across Ukraine.
We built it as a franchise, and we built it as a real business — not a venture experiment. We only opened cities where we could genuinely be profitable, because the goal was simple: we wanted to earn money, and we wanted our partners to earn money too — not burn it fighting competitors on marketing.
By 2018 I was certain of something: marketplace commissions are too high, and every restaurant should control its own guest experience end to end. So we moved into a new business — a focused, professional platform for restaurant owners. Our very first SaaS client was Dmytro Borysov with Philadelphia; the second was usamvela in Odesa — I still remember meeting their founder Gevorg in Chernihiv and going through every detail together.
In 2022 we fully relaunched the product and tried to take it abroad — Ireland in 2022, the United States in 2023. We spent more than $200,000 trying to crack those markets and, honestly, we failed — but we came away with one client I’m proud of: Dollop Coffee, a 13-location coffee chain in Chicago.
Since 2025, as CEO, I’ve gone back to the one thing that always works: talking to the market. I speak with every lead myself — to understand what they do, where we’re genuinely the best, and why they choose us over the alternatives. Listening to the market is the whole game.
From the first courier to a platform across borders.
Mister.am begins
Co-founded Ukraine’s first delivery service with its own couriers and call center, with Yaroslav Tsyhanenko.
Launch in Chernihiv
Went live in February 2015 and started scaling across Ukraine as a profitable franchise.
Pivot to restaurants
Moved into a focused SaaS so restaurants own their guest experience. First clients: Philadelphia and usamvela.
Full relaunch + Ireland
Rebuilt the product from the ground up and made our first attempt at an international market.
United States
Entered the US — and earned a client we’re proud of: Dollop Coffee in Chicago.
Founder-CEO, hands-on
Back to basics: talking to every client and lead personally to learn where we win.
The founders who bet on us early.
A few of the people and brands who shaped what Dots is today.
Backed by funds that bet on real businesses.
Grants and programs that have supported our work — non-dilutive funding for a company built to earn, not to burn.
USF × WNISEF
2025
Seeds of Bravery
2025
USF
2021
Google for Startups
Cloud & credits
AWS
In credits
The principles that shape everything I build.
Build a real business, not a venture bet
We grow where we can be profitable. We want to earn — and we want our partners to earn — not burn money on marketing wars.
Restaurants should own their customers and data
If you can’t see who orders from you, you can’t build loyalty or repeat business. Ownership of the relationship is non-negotiable.
Technology should increase profit, not cost
Software that doesn’t pay for itself is overhead. Every feature has to earn its place on the bottom line.
Delivery is a system, not just an app
Apps, website, CRM, logistics, loyalty and payments only work when they’re one connected ecosystem — not ten disconnected tools.
Talk to the market, always
I speak with every lead myself. Understanding why a restaurant chooses us — or doesn’t — is the most valuable thing I do.
Trust is earned slowly, then it compounds
Our average sales cycle is about three months. We don’t rush it. We build the relationship the next decade rests on.
The team is the real product.
The team is the heart of all this. My job is to lead and help them and to clear the way so they can do their best work for you.
Ask any of our partners what they value most, and you’ll hear the same answer: the support. We don’t try to teach you — we try to help.
Every day, from 09:00 to 20:00 Kyiv time, real people answer real questions — about anything. Not a bot, not an AI script. Humans. Because we work with humans.
Where I spend my time with restaurant owners.
Practical, founder-led work — from the first honest conversation to a live, profitable delivery channel.
Delivery strategy
We audit your current delivery model, the real economics behind aggregators, and design a roadmap for your own profitable channel.
Technology platform
Dots Platform implementation — a complete ecosystem for restaurant delivery under your own brand, live in about 14 days.
Growth & retention
Loyalty, CRM and marketing automation that turn one-time buyers into repeat customers — up to +30% repeat orders.
Founder-led, in the field — not behind a desk.
Tell me about your restaurant.
No pitch, no jargon. I’ll look at your numbers honestly and tell you whether your own delivery makes sense for you — and if it doesn’t, I’ll say so. Just two people who care about food and about building something that lasts.
I’m always open to talk about how to grow together — whether you’re a new partner or already work with me. In fact, I talk even more with existing partners, and I never leave them on their own.