Talks & ideas from real business.
I don’t do theory. I speak about what’s actually working — and breaking — inside a FoodTech SaaS and a B2B sales team, this quarter, not five years ago. Success comes after failing dozens of ideas and features — and I’m not afraid to talk about the fuckups, not just the wins.
AI + Chat Marketing — How to automate B2B sales without losing the human touch
McDonald’s spent three years and millions on AI drive-thru ordering — then shut it down. AI breaks exactly where it has to understand a human. This talk is about where to use it, where never to, and how to get 3× more from your sales team without losing trust.
Key ideas
- Automate rituals, not relationships.
- AI will kill the bad salesperson — good ones become 3× more productive.
- There are three layers of communication, and only one of them is fully safe to automate.
Real results from my own company
24h → 12h
Lead response time
3h → 30m
Follow-up time
25% → 75%
Warm-lead conversion
Three layers of communication
Rituals
100% AIReminders, confirmations, follow-up nudges, scheduling — repeatable steps that don’t need a human.
Context
AI drafts, human sendsProposals and tailored replies — AI prepares the draft, the human reviews and owns the message.
Accountability
100% humanReal decisions, hard conversations and sales calls — never handed to a machine.
What I speak on.
FoodTech & delivery economics
How delivery really makes (and loses) money, and how restaurants reclaim their margin.
B2B sales systems
Building a sales process that runs on trust and survives a three-month cycle.
AI in sales
Where AI multiplies a team and where it quietly destroys relationships.
Building a SaaS in Ukraine
Founding and scaling a product company through real constraints, not slide-deck conditions.
Book me to speak.
Conference, podcast or private team session — if your audience cares about FoodTech, sales or building real products, let’s talk.
Tell me about your restaurant.
No pitch, no jargon. I’ll look at your numbers honestly and tell you whether your own delivery makes sense for you — and if it doesn’t, I’ll say so. Just two people who care about food and about building something that lasts.
I’m always open to talk about how to grow together — whether you’re a new partner or already work with me. In fact, I talk even more with existing partners, and I never leave them on their own.