Yehor Herasymchuk
AI + chat marketing: automating B2B sales without killing trust
A free online webinar with Yehor Herasymchuk — on what you should NOT automate in sales, and why it’s the most expensive lesson in B2B SaaS.
Who’s on stage
Yehor Herasymchuk
CEO & founder of Dots Platform. On sales calls himself every day.
CEO and founder of Dots Platform — SaaS for restaurateurs: online ordering, delivery and loyalty. 100+ partners launched, 20 cities across Ukraine, 12 years in product. An average sales cycle of 3 months, built on trust. Yehor doesn’t retell books — he shares what’s happening in his Telegram right now, between meetings.
In 2024 McDonald’s quietly switched off the AI in its drive-thrus: three years of work and millions of dollars, and the system couldn’t handle the simplest conversation in fast food. Because AI doesn’t break where things are hard — it breaks where you need to understand a human.
This webinar isn’t about how to “automate everything”, but about what you should NOT automate — and why. Yehor Herasymchuk, who sits on sales calls himself every day, walks through a real sales system from first lead to signed contract: no theory, just live cases, numbers and tools you can put to work tomorrow — with no budget, no developers and no new CRM.
Why join
- Why chat became the new phone call — and where email barely works anymore
- A three-layer model of communication: what to give AI, where it drafts, and where only a human belongs
- How to build a follow-up system that actually converts
- An AI skill that turns a meeting into ready-to-send artifacts in minutes, not hours
- The simple tools with the biggest impact: Webflow + Zapier + CRM + messengers
- How to price a single mistake — and use that to decide what to automate
Event presentation
The whole system, formulas and tools from the talk — in a PDF. Tap to preview or download.