Back to the case: Veladis
Veladis Veladis

Loyalty that compounds

How Veladis turns first-time guests into regulars with cashback, segments and automated scenarios — the engine behind its year-over-year growth.

Loyalty isn’t a points sticker — it’s the system that decides whether a guest comes back. For Veladis we configured three layers that work together automatically.

Cashback

Cashback that funds the next order

Every order returns a percentage as cashback the guest can spend next time. It’s cheaper than an aggregator commission and it pulls people back to the owned channel.

Segments

Right message, right guest

Customers are segmented by behaviour — new, regular, lapsed. Each segment gets a different nudge, so a win-back offer never goes to someone who ordered yesterday.

Automated scenarios

It runs without anyone watching

A lapsed guest automatically gets a “we miss you” push with bonus cashback. A first-time guest gets a welcome sequence. The kitchen never touches it.

The challenge

Discounts trained customers to wait for the next coupon — margin down, loyalty flat.

What we did

Cashback rewards the next visit instead of discounting this one, so repeat rate climbs without eroding the check.

Want a loyalty engine like this?

We’ll design cashback, segments and scenarios around your menu and margins.

Founder to founder

Tell me about your restaurant.

No pitch, no jargon. I’ll look at your numbers honestly and tell you whether your own delivery makes sense for you — and if it doesn’t, I’ll say so. Just two people who care about food and about building something that lasts.

Strategy call with me 200€ Free

I’m always open to talk about how to grow together — whether you’re a new partner or already work with me. In fact, I talk even more with existing partners, and I never leave them on their own.

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