Oleg Demkovych
Yehor Herasymchuk
Ads for restaurants & delivery: fuel or a needle? Demkovych vs Herasymchuk
Oleg is convinced ads are fuel: the only growth channel you can count to the last penny. Yehor is convinced ads are a needle you can’t get off. One hour of debate, one hour reviewing your cases live.
Who’s on stage
Oleg Demkovych
Founder & CEO of DMK Traffic Studio. Generates his clients 10,000+ sales a month through Facebook & Google Ads.
His stance: growth starts with traffic, a base without fresh blood dies out, and “work on retention” is the favorite excuse of those who can’t scale.
Yehor Herasymchuk
Founder & CEO of Dots Platform. His clients gain revenue growth, loyalty and repeat orders with no ad spend.
His stance: ads are renting someone else’s customers at an ever-growing price, while the real money sits in repeat orders, LTV and your own base.
Oleg Demkovych — founder & CEO of DMK Traffic Studio — makes his living bringing restaurants and delivery services new clients through Facebook and Google Ads. His position: growth starts with traffic, a base without fresh blood dies out, and “work on retention” is the favorite excuse of those who can’t scale. Yehor Herasymchuk — founder & CEO of Dots Platform — builds restaurants their own sales channels and loyalty programs. His position: ads are renting someone else’s customers at an ever-growing price, while the real money sits in repeat orders, LTV and your own base.
Two opposite bets meet live. The first hour is an honest, unscripted battle: are ads the fuel a business can’t grow without, or a needle it can’t get off. The second is a review of three real cases from the audience, and at the end — answers to your questions, each case through two lenses: acquisition and loyalty.
How it goes
1 августа 2026 · 12:00–14:00 Kyiv time
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12:00
Hour 1 — The battle
Ads: fuel or a needle? What a new client really costs, what happens to sales if you switch the budget off tomorrow, and whether growth without paid traffic is possible at all.
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13:00
Hour 2 — 3 cases from the audience, and Q&A at the end
First we take three real cases from participants and review them live, then at the end we answer your questions. Oleg from the paid-traffic and acquisition angle, Yehor from the loyalty and repeat-sales angle. For example: “we pour $2,000 into ads — leads come, profit doesn’t”, “we switched ads off and sales halved”, “a base of 5,000 clients but only 10% reorder”. Concrete advice, not theory.
Why join
- The needle test: what happens to your sales if you switch ads off tomorrow
- CAC vs LTV: what a new client really costs and when they pay off
- When paid ads are the fastest fuel for growth — and when they’re money down the drain
- A live review of three real cases from the audience